QUEST is aimed at men and women from 20 to 49 years of age and approaches all kinds of knowledge questions in a fun and enjoyable way, whether they be about nature, technology, health, psychology or history. With contemporary language and an up-to-date design, QUEST presents exciting photographs, elaborate illustrations and informative graphics.

The concept of the new knowledge magazine QUEST derives from the international trademark group based around the popular knowledge magazine FOCUS. The latter is the highest selling monthly title in Italy with a print run of more than 500,000 copies on average.