GEOLENOK is a balance between youthful enthusiasm and a budding broadening of young horizons. The way that GEOLENOK presents information - a mixture of education and entertainment,or "edutainment" - helps children learn without the magazine becoming "textbook-ish".The magazine´s motto: learning by having fun. GEOLENOK which is published as a licensed edition in Russia puts its readers into the world oflaws and mysteries of environment, nature, history, science and technology, and humans.Games, puzzles, comics and brain-teasers complement the more "serious" articles.The GEOLENOK layout has been specially tailored to meet the interests and tastes of children,while topics are presented in the famous GEO text and photo quality.

GEOLENOK readership are children and teenagers aged 6 to 16, with the core of 8-12, with anactive purchasing behaviour, as well as their parents who have already proven their biginterest in GEOLENOK as a magazine for family co-reading.