ELTERN FAMILY is the family magazine for young parents with children between four and 15 years of age. ELTERN FAMILY's message is: family means happiness! In order to enable parents and children to optimize their family life, ELTERN FAMILY focuses on information and advice on education, development, and health. It provides inspiration in its comprehensive leisure time section, including healthy family meals, many shopping tips and ideas for home decoration. Another key aspect is emotion, represented in reportages such as stories about families that live on the periphery of society. ELTERN FAMILY also caters for children, with practical tips for kindergarten and schoolkids, as well as QUIX!, the children's supplement in each issue.

ELTERN FAMILY accompanies families from the point at which their children enter kindergarten to puberty. It laughs and cries with mothers and fathers, provides inspiration and solutions, and never conceals difficulties.

ELTERN FAMILY is authentic, open to ideas and willing to discuss things. ELTERN FAMILY shows how mothers and fathers feel, what they need, and what they enjoy. ELTERN FAMILY is the ideal coach for family life with a guaranteed joy factor.