ELTERN is a women’s magazine - for very special women. It is geared to women who would like to have a child, who are pregnant or who already have a child. It is for all those who say ‘my child is important, but not the only thing in my life’ and who enjoy their new lifestyle but don’t want to give up their old one altogether.

ELTERN provides information – renowned experts present the latest scientific findings regarding children, jobs, health and nutrition.

ELTERN takes a stand – with regard to education, family and family policy. And it is the only magazine in the parenting segment that can put family topics on the political agenda.

ELTERN is modern – it inspires readers with its premium visual appearence, opulent reports and unusual perspectives. It is fun to read, and the grown-up emotional look reflects the self-perception of modern women.