Food and lifestyle magazine BEEF! specifically caters for men and their perception of food. It is a title for men who love to prepare and enjoy food and who go into great detail when doing so. BEEF! provides readers with three content sections: cookery & recipes, lifestyle, and reports. The glossy magazine satisfies the male penchant for superlatives: the best, the rarest, the most complex, the hottest and the biggest are key words when it comes to presenting our recipes, ingredients and stories.

The layout and categories such as "tested", "fished", "caught" and "drinks we tried" are also designed with men in mind. The recipe instructions are reminiscent of manuals for technical devices and the 10-page centerfold is actually a practical menu planner for a night in with the best buddies.

Service content on the Internet at www.beef.de completes the magazine.