NEON.DE is the user-generated content portal for young adults on the internet. The broad variety of topics of the NEON print magazine edition is continued in the online presence. All the topics that affect the NEON generation from 20 to 35 years of age are represented, from music to politics, studies, job, first salary, first car, first thoughts concerning provisions for old age and broken hearts.

Registered users can participate in the creation of website content. At NEON.DE, they can delve into the topics from the magazine and expand and complement them with their own reports. Magazine articles stand right next to texts that are written by users and selected by the editorial team. In addition to this, users can set up their own picture galleries or blogs, introduce themselves with the help of their user profile and create a network of contacts to other NEON users. At NEON.DE, the NEON magazine articles are discussed in detail. The NEON editorial team and authors are an active part of the internet community and users can contact them directly. With 1,300 user-generated texts, 6,000 uploaded images and more than 44,000 comment postings every month, NEON.DE is very popular with users.

NEON’s Facebook profile provides another direct link to the target group and is also very popular. The content-driven concept creates closeness between readers and the editorial teams and provides room for ideas, suggestions, and sharing. The different NEON profiles have a total of more than 590,000 registered fans. The brand’s social media network also includes profiles on Twitter and Google+.