Convenient, up-to-date and interactive – the new web portal www.ENFANT.com  has set its sights on becoming one of the top websites for parents. From an editorial point of view, the portal builds on the expertise of the Bayard group’s “Enfant Magazine". In addition to the editors of the print magazine, there are also numerous other specialists on hand ready to share their expertise. In order for this project could be realized in the most modern way possible, using multimedia such as video sequences, Prisma Presse has made the same technological platform available that is already successfully used by the German affiliate portal, ELTERN.de. 

The topic range of ENFANT.com covers the entire spectrum from pregnancy and birth to the child’s first couple of years and adolescence. In addition, the internet portal places great emphasis on interactivity; the aim of the website is to become an active community for parents. Parents can also choose to visit different categories and forums according to their preferences and focal points.

Loic Guilloux, CEO of www.ENFANT.com and publisher of Pôle Feminin with Prisma Presse, is convinced that the virtual world holds great potential for further expansion. The prerequisite for this is, however, first-class editorial and content: “With this in mind, we are glad to have Group Bayard, an accredited market leader, as our partner in this field. The expertise of ‘Enfant Magazine’, combined with our technical and marketing skills, will enable us to provide users and advertising customers with a platform that offers credible content coupled with an appealing design."

ENFANT.com is the first project in France where two publishing houses of this size have combined their skills and experience. For this cooperation, Prisma Presse and Bayard established their own joint venture, with the French G+J affiliate being a 51 percent shareholder.