ELTERN.DE, the online presence of ELTERN and ELTERN FAMILY, is one of the most successful websites for women and families in Germany. The internet presence records more than 50 million page impressions and over 2.5 million visits per month, and reaches 603,000 unique users. 270,000 female users are registered with ELTERN.DE. (as of January 2010 according to IVW and AGOF data III/2009)

ELTERN.DE is the portal for questions and discussions regarding pregnancy, birth, child raising, development, schools and relationships.

Eltern.de provides content for the special feeling of being a women in very female phases of life such as pregnancy and the time you spend with your baby. In its new beauty and style section, the website presents cutting-edge styling for pregnant women, quick and easy make-up for baby moms, and ideas for comfort shopping from home.

The website supports parents in their everyday life with children and deals with topics that families are interested in. Expert advice and up-to-date articles turn ELTERN.DE into a relevant internet offer for the target group. The handy and entertaining tools are also a vital element of the website.

The website comprises the three sections information, community and subscription & shop, as well as a user-friendly navigation structure according to phases of life - from wanting children, pregnancy, baby, and kindergarten up to school which provides fast access to all content. Editorial and user-generated content are closely interlinked. Further related articles and interactive services are displayed next to an article, as are suitable forum discussions and recommendations. And relevant thematic content by the editorial team is displayed next to user entries.

The modern picture language used in the print magazines ELTERN and ELTERN FAMILY also characterizes the website, where premium editorial content is supplemented by user discussions in the "ELTERN.DE-Familiennetz" (family web). The website has one of the largest and most active communities for the target group, as well as attractive and comprehensive e-commerce offers.