Just like the print magazine, the BRIGITTE WOMAN website is aimed mainly at women who share a similar attitude towards life: they understand the art of enjoying life, are discerning, have life experience, and are looking for information and offers that suit them. BRIGITTE-WOMAN.de reflects this attitude in all its articles, tools and categories. "BRIGITTE WOMAN readers are women who want to spend their time in a meaningful way. They are interested in the beautiful things in life and are always on the lookout for that special tip or place to visit. They have high standards and use their experience to find quicker ways of accessing information. BRIGITTE-WOMAN.de is perfectly tailored to meet these demands," says editor-in-chief, Brigitte Huber.

The core content areas of BRIGITTE-WOMAN.de include a culture calendar which provides an overview of cultural events all over Germany. Users can use the simple search engine to search according to type, time and place of events. Another core content area is the 'Das Beste' (only the best) category. Here, users can add their favorite books, hotels, purses, wines etc. to various 'top lists' and rate other users’ entries. Personal recommendations by BRIGITTE WOMAN editors are marked with an e button.