Along with the increasing proliferation of internet-compatible cell phones, the demand for mobile platforms has clearly grown. Gruner + Jahr became involved with the mobile media sector at an early stage, and optimized various brands for the mobile medium, including stern.de Mobile, BRIGITTE.de mobil, BÖRSE ONLINE MOBIL, ESSEN&TRINKEN Mobile, and GALA.de Mobile.

The clear advantage of all mobile media offerings is their ubiquitous availability. Most people take their cell phone along with them almost everywhere they go, so there is nothing to inhibit spontaneous internet access. Mobile availability means that users can access their favorite websites on the internet or gather information in a quick and easy way without having to use a computer. You can access the mobile G+J offerings with almost any web-compatible cell phone, PDA, or Blackberry. This way, readers can download their daily horoscope to their cell phone or read up on topical issues on BRIGITTE.de while they sit on the subway in the morning. Or they can visit essen-und-trinken.de and immediately retrieve their mobile shopping list for spontaneous dinner grocery shopping.

For further information on the Mobile Portfolio serviced by G+J EMS, please visit www.ems.guj.de