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Gruner + Jahr Significantly Enhances Position in China
Hamburg, November 7, 2006
Gruner + Jahr has enhanced its position in
China considerably by investing in BODA, a Chinese company based in
Peking. The deal includes the merger of the Ray Li titles handled by BODA
(four magazines) with the G+J/CLIP portfolio (four magazines). This step
opens up the possibility for G+J to further develop the country´s
second-biggest magazine portfolio by circulation and revenue.
Ray Li is the only Chinese magazine publisher that publishes contemporary
original Chinese magazine brands, and leads the market in women´s titles.
The company´s portfolio includes its flagship RAY LI FUSHI MEIRONG, the
women´s publication RAY LI YI REN, the young women´s title RAY LI XIANG FENG,
and the living magazine RAY LI JIA JU. RAY LI FUSHI MEIRONG and
RAY LI YI REN lead the market in high-end Chinese women´s magazines, well
ahead of competing titles such as "Vogue," "Cosmopolitan" and "Elle."
Apart from its success in women´s publications, Ray Li also sets trends
in brand expansion and the development of new business in the New Media
sector, and operates Asia´s leading women´s portal, rayli.com.cn, which
registers 6 million visits a day.
Dr. Torsten-Jörn Klein, Member of the Executive Board and President G+J
International Magazines, said: "After two years of intense negotiations,
we have now managed a major buy-in to one of the world´s most attractive
magazine brands. This puts G+J in an excellent position for further
growth in China."
Kurt Otto
Vice President, Media Relations
Fon: +49-40-3703-3810
E-Mail: otto.kurt@guj.de
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