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GEO International introduces Pan-European Ad Package
Hamburg, August 25, 2006 The monthly international editions of
Gruner + Jahr´s GEO magazine currently appear in 12 different European
countries outside of its home market in Germany: Croatia, the Czech Republic,
France, Greece, Hungary, Italy, Romania, Russia, Slovakia, Slovenia, Spain
and Turkey. For the first time, G+J now offers advertisers the opportunity to
reach high-quality readerships in these 12 countries through a single,
centralized ad booking the Pan- European Ad Package. Advertisers now have
direct, one-stop access to most of the non-German-speaking European countries
through a respected, top-quality editorial environment.
GEO was launched in Germany 30 years ago. Since then, it has reported
comprehensively, exactingly and emotively about the major objectives, upheavals
and passions on Planet Earth. Present generations have grown up
with GEO; for them, the magazine embodies the best in high-quality journalism.
GEO readers belong to the uppermost and elite consumption groups;
they are executives and decision-makers. GEO readers are thus an ideal top
target group for premium brandname advertising; above all, brands which
are internationally active and have recognized the high sales potentials
among the eastern European consumer heavyweights. Upscale consumers
in these markets are particularly enthusiastic about international prestige
brands whose messages they use as an orientation in the increasing variety
of available brandnames. And they continuously wait for the brands´ latest
creations.
The Pan-European package permits advertisers to choose the combination
of countries to match their specific market requirements ("Choose-Your-
Countries") and offers the centralised handling of orders and copy material.
On request, translation and design adaptation can also be provided.
Explained Klaus Ringler, ad director of GEO International, "the Pan-
European Package is the logical extension of the internationalisation of the
GEO brandname into the advertising sector. This is also a response to the
increasing number of requests from our advertisers for an international
package. In addition to the ad package itself, we also offer a range of
innovative formats such as the brAnD GATE, an editorially-designed gatefold
which is produced by GEO as a full-service promotion for the advertiser."
For further inquiry or information, please contact your G+J representative or:
GEO International Publishing Department
International Advertisement Sales
Schaarsteinweg 14
20459 Hamburg
Germany
Phone: (+49-40) 3703 6333
Fax: (+49-40) 3703 5867
E-mail: GEOinternational@guj.de
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