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Prisma Presse Launches ENVUE in France
Hamburg, July 10, 2006
G+J´s French subsidiary Prisma Presse presents
a new magazine: ENVUE, a special issue of the people magazine VSD, makes
its newsstand debut on Jul 10.
Like the German STERN extension VIEW, ENVUE presents the best recent
photographs from agencies all over the world. Its 132 pages give readers
more than 160 impressive photographs, of which at least 40 are
double-page spreads.
Philippe Labi, Prisma Presse´s Director Current Events/People, describes
the new format: "The ENVUE concept is unprecedented in the French market.
The magazine relies heavily on visuals, taking its cue from the viewing
habits of 20- to 35-year-olds: spectacular photos and compact texts ensure
high attention."
The current issue of Prisma Presse´s new magazine is a pilot; if the market
test proves successful, it will eventually be published monthly. If this
happens, ENVUE would offer amateurs a platform as well, and publish the
best pictures posted in the community at www.envuemagazine.fr, in the
printed issue alongside the high-quality images by professional photographers.
Christophe D´Antonio is the editor-in-chief of ENVUE, Richard Otis was
appointed its Art Director. They are assisted by a ten-person editorial team.
The magazine is published at a cover price of €2.50; the initial print run
is 300,000 copies.
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