Hamburg/Munich, February 14, 2006
A new title expands Gruner + Jahr´s offer: the new monthly women´s magazine EMOTION will arrive at newsstands and stores on February 17. The psychology magazine mainly targets women between the ages of 28 and 59. It deals with the topics partnership, career, leisure, friendship, and family from a psychological perspective. Bettina Wündrich, Editor-in-Chief, describes her idea of the target group: "EMOTION addresses women who, when they hear the word ´reflection,´ won´t immediately think of the mirror in their bathroom."

Volker Bried, Publishing Director, G+J Emotion Verlag GmbH, also believes that there is a demand for the new magazine: "With EMOTION we´re opening an entirely new segment in Germany: the magazine is an answer to the increasing need women have for information about the issues personality, partnership, and psychology. We´re hitting a nerve among intelligent women." EMOTION has a print edition of 375,000 copies and costs €3.50. According to the Allensbacher Werbe-Analyse (AWA, the Allensbach opinion research institute´s marketing analysis), the target group comprises more than three million women.

Although EMOTION is a women´s magazine, it does without the usual make-up tips and diets. This new orientation also clarifies one of the claims: "I feel that I am more than tummy, legs, and buttocks." Scholz & Friends Berlin was commissioned for the advertising campaign. With a gross advertising volume of almost seven million euro during the introductory phase, Gruner + Jahr is pursuing a cross-media approach. The main elements are comprehensive print advertising in magazines, citylight posters in German cities, and radio and TV spots. Campaigns at newsstands and special advertising in social scene locations round off the comprehensive package.

The cover story of the first 160-page issue of EMOTION is "Strength through feelings." In addition to reports and a psychological interview with a famous female personality, the magazine includes the categories "New experiences," "Living together," "Understanding myself," "Knowing more," "Feeling good," and "Conversing."

The magazine also has a strong online presentation: readers can have an exchange on the communication platform at www.emotion.de, directly contact the editors, or ask experts online. Registered subscribers provide of even more functions. They can, for example, listen to five articles in the current issue of EMOTION and directly contact a coaching team.