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G+J and Condé Nast Launch Internationally Successful GLAMOUR Magazine in the Netherlands / Advance Promotion in TV Collaboration with RTL
Hamburg, August 30, 2005
GLAMOUR will soon be hitting Dutch newsstands,
courtesy of G+J. The publisher is partnering with Condé Nast to publish a
Dutch edition of the internationally successful women´s magazine
beginning Sep 1.
GLAMOUR is one of the most popular and fastest-growing international
magazine brands in the women´s segment. It is currently published in
12 countries including the U.S., Italy, the U.K., Germany, France and
Poland. Dutch GLAMOUR will be issued in the familiar pocket format and
in an initial print run of 310,000 copies at a cover price of 1.95.
The new magazine´s editor-in-chief is Karin Swerink, 36, former deputy
editor-in-chief of Libelle, the leading Dutch weekly for women.
GLAMOUR´s launch will be accompanied by an extensive TV and poster ad
campaign under the auspices of BSUR, a creative agency in Amsterdam. In
the run-up to the launch, the magazine was promoted in a very special
collaboration: The TV channel RTL ran a six-part series in which a panel
of judges consisting of Karin Swerink and a society column expert picked
a winner from among eight ambitious young journalists. The prize: a job
offer from the GLAMOUR editorial offices. The series scored above-average
ratings in GLAMOUR´s target demographic of women between the ages of
18 and 49.
GLAMOUR is G+J´s fifth magazine in the Netherlands, where the portfolio
also includes NATIONAL GEOGRAPHIC, NG TRAVELER, NG JUNIOR and QUEST.
Eric Blok, CEO G+J Netherlands, said: "Coming on the heels of the success
of NATIONAL GEOGRAPHIC and QUEST, GLAMOUR is the third major magazine
launch in the short history of our publishing company. The rave response to
GLAMOUR from the market research community and among our advertising
customers gives us great confidence in the future of our new title. We
encourage our readers to a new perspective on fashion and style. Our
outstanding team of editors headed by Karin Swerink will set new standards
in the Dutch women´s magazine market."
Kurt Otto
Press & Public Relations
Phone: +49.40.3703-3810
E-Mail: otto.kurt@guj.de
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