Hamburg, October 25, 2004
Europe´s biggest magazine publisher has launched another magazine innovation in Russia: The new travel journal GEO TRAVELLER, the latest member in the exceedingly successful GEO family, hits Russian newsstands today. GEO TRAVELLER is devoted to attractive travel destinations all over the world, which it presents in typically impressive pictures and thoroughly researched, entertaining texts in an original and large-format layout.

At a cover price of about 4 euros, which makes it the most expensive general-interest title in the Russian magazines market, the new title is positioned at the high end of the premium segment. It thus caters specifically to well-heeled readers with generous travel budgets, making GEO TRAVELLER an accordingly attractive advertising environment for luxury brands: its premier issue drew such advertising customers as Ermenegildo Zegna, Montblanc, Porsche and Rolex. The magazine will initially be published four times a year in a print run of 50,000 copies. GEO TRAVELLER´s editor-in-chief is Alexei Karelsky. G+J publications in Russia, beyond GEO TRAVELLER, are GEO, GEO FOCUS, GEOLENOK and GALA.

Dr. Torsten-Jörn Klein, G+J executive board member in charge of International Magazines, said: "The GEO brand is a big priority in our planned international expansion. According to information recently published by Gallup-Adfact, Gruner + Jahr Russia grew by 85 Percent during the first half of 2004, making it the absolute front-runner among the country´s established publishers. Dr. Olaf Hengerer´s team continues this success with GEO TRAVELLER, which instantly creates an impulse for further growth."

For further information:

Alexander Adler
Spokesman
Gruner + Jahr AG & Co KG
Am Baumwall 11
D-20459 Hamburg
Telephone: +49-40-3703-2244
Telefax: +49-40-3703-5688
E-Mail: adler.alexander@guj.de