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G+J Austria: NEWS Leben Launched As Separate Health Magazine
Hamburg, May 24, 2004 The NEWS publishing group is bringing a new health magazine to Austria´s newsstands.
NEWS Leben will be published four times a year starting May 28, and will cover health-
and wellness-related topics on an estimated 120 pages. The new magazine was born of its
parent title NEWS and caters to 25- to 50-year-old readers.
As a separate magazine, NEWS Leben will illumine the full range of subtopics in health
in much greater depth than was previously possible. Priced at €2.20, the title has an
initial print run of 100,000 copies.
Coming on the heels of the YOUNGSTYLE launch in early May, NEWS LEBEN is the second new
magazine out from the Austrian G+J subsidiary in a matter of weeks.
Dr. Torsten-Jörn Klein, member of the G+J executive board and head of the International
Magazines division, commented: "Based on the NEWS publishing group´s excellent results in
2003, investing in new projects is a logical step to take. The team headed by managing director
Rudi Klausnitzer has done an outstanding job in this respect. Evolving special editorial sections
into separate magazines has proven a very successful strategy at Gruner + Jahr internationally.
We will continue on this path."
Kurt Otto
Press Spokesman
Gruner + Jahr AG & Co KG
Am Baumwall 11
20459 Hamburg
Telefon: +49-40-3703-3810
Telefax: +49-40-3703-5617
E-Mail: otto.kurt@guj.de
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