Hamburg, October 10, 2003
Double the gross circulation, and positive responses both from readers and advertisin–customers – Gruner + Jahr is very happy with the way things have been going at "Brigitte Young Miss" since its relaunch this summer. The first magazine in the new look, the August issue (on newsstands Jul 16), sold a total of 275,856 copies: or, as G+J reports, double the gross circulation of previous issues. The September issue (on newsstands Aug 13) registered another increase, selling 295,000 copies.

In July 2003, "Brigitte Young Miss" was given a new face and a completely revised interior. To match its slightly older target audience – readership had apparently shifted from 14– to 24–year–old readers to women between 17 and 24 – the young women´s magazine was given a new structure, new content, new cover look, a completely revised layout and a new advertising campaign. The team led by chief editor Katharin Tsainis, Janine Weitenauer (Art) and Philip Reichardt (Concept) gave "Brigitte Young Miss" a new concept, consisting of "brands" and "columns." "Brands" refer to the pages that contain several features on a given topic like "Beauty," "Fashion" or "Friends." Meanwhile, the "columns" focus on topics like "Thoughts from...," "As beautiful as it gets" or "Fitting." The magazine´s look was also adjusted to reflect new visual trends in music television, Internet, e–mail and SMS. Text and images were more closely linked, and longer articles are loosened up with graphic elements.

"The sales figures show that our new "Brigitte Young Miss" concept has successfully extended our unique position in the fiercely competitive market of young women´s magazine," says "Brigitte Young Miss" publishing director Jörg Plather. Now, the Hamburg–based publisher is ready to charge a higher price for its improved magazine: "The positive response from readers justifies our raising the cover price from one euro to €1.50," explains Plather. But the price hike comes as no surprise. The earlier price of €2.20 having been dropped to €1.00 for the re–designed magazine, €1.50 is still below the original cover price.