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G+J Polska: Polish women love GLAMOUR
Hamburg, July 14, 2003
Gruner + Jahr has successfully launched the women´s
magazine GLAMOUR in Poland. On average, the first three editions (April - June, 2003)
of the monthly title found more than 330,000 female buyers.
In comparison with the average sales in 2002 within the segment of high quality
women´s titles, GLAMOUR was not only ahead of internationally renowned titles,
such as "Elle" (94.896) and "Cosmopolitan" (121.331), but it also beat local magazine
"Twój Styl" (295.507) from the very beginning. It thus leads the market within the
segment of glossy women´s magazines. This success is also rewarded by the advertising
customers. With 171 advert pages for the first three editions, GLAMOUR is already in
second position behind "Twój Styl" within its segment according to Polish
advertising statistics.
With the successful launch of GLAMOUR, published by G+J Polska under license of
Condé Nast, Gruner + Jahr managed to strengthen their top position within the complete
segment of women´s magazines in Poland. Regarding the overview of sales and gross
proceeds adverts, both weekly titles NAJ and GALA, as well as the monthly titles CLAUDIA
and GLAMOUR, account for 35 percent of the sold women´s magazines in Poland.
Oliver Voigt, CEO G+J Polska: "With 39 million inhabitants, Poland is the largest and
most attractive Eastern European readers´ market. Following GALA and NATIONAL GEOGRAPHIC,
with GLAMOUR we have successfully placed another large international quality title on the
market. We will consequently expand its market leader position among the women´s magazines."
For further information:
Stefan Michalk
Spokesman
Gruner + Jahr AG & Co KG
Am Baumwall 11
D - 20459 Hamburg
Telephone: +49-40-3703-2244
Fax: +49-40-3703-5688
E-Mail: michalk.stefan@guj.de
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