Paris, May 12, 2003
Anyone who has read GEO´s gripping travel reports about distant places and undiscovered paradises is familiar with the acute wanderlust the magazine provokes with its well researched and compellingly written articles. Now, Prisma Presse has bundled French GEO´s collected expertise in matters of travel and discovery into GEOGUIDES, a branded travel book series in collaboration with Gallimard book publishers. The first ten titles, priced at €11.90 and €12.90, hit bookstores in early April. The 600-page guides take readers to Brittany, Corsica, Guadeloupe and Martinique, to Provence, Andalusia, Egypt, Morocco and Portugal. Three more travel guides will follow in June and in autumn, after which the series will grow by ten new books a year, reports the French Gruner + Jahr subsidiary.

The new series caters to today´s travelers who want to get to the heart of things - whether traveling alone, as a couple, with friends or with family - who wish to really experience their destination and make the most of their vacation without wasting time. Discover, understand, benefit are key words in the GEOGUIDE concept. And so each travel guide promises reliable, clear and accurate information - a promise that is reflected in the publishers´ choice of authors. All of them are travel literature professionals who spend several months researching each GEOGUIDE on site, in order to compile the latest and most reliable information locally. Prisma Presse claims that their selection of recommendations and topics is independent and objective; each listing has been carefully checked first-hand.

All GEOGUIDES share a lucid five-part structure. The first part helps readers to better understand the country, its history and idiosyncrasies. Then comes a part dealing with preparing for travel: the right time to travel, information about the climate, etc. Part 3 offers useful information from A to Z. The fourth part takes readers deeper into the destination country, introduces it region by region in geographical order. Each GEOGUIDE ends with a bibliography, an encyclopedia and other practical aids. All five parts will be subjected to regular reviews and updates to ensure that the travel guides are always up to date.