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Gruner + Jahr Doubles 2002 EBITA To €234 Million - Revenues Total €2.8 Billion - New Titles In USA, France, Poland, Russia And China
Hamburg, March 27, 2003
Gruner + Jahr, Europe‘s biggest magazine publisher, delivered a
comparatively good performance in 2002 despite the advertising crisis, and
will continue to grow in 2003, mainly by means of new title launches.
EBITA, reported under to IAS (International Accounting Standards) for the
first time, doubled year on year to 234 million (2001 pro forma: €117
million). Total earnings (EBITA including special gains) rose to €406 million.
During the same period, revenues declined to €2.8 billion, due to disposals
and the continuing decline in the ad business, especially in Germany. Net
earnings amounted to €116 million (00/01: €40 million, reported under HGB
German Commercial Code which restricts comparability), while cash flow
more than tripled to €385 million (00/01 pro forma: €114 million/HGB). The
Return on Sales was 8.3 percent.
"While the industry is still going through a slack period, G+J has already
picked up speed again. We responded in time and successfully to the crisis
in the advertising markets. In 2002, we profited like no other European
publisher from our internationality. With more than 120 titles in 14 countries,
our setup is broad enough to compensate even for major slumps in
individual markets," said CEO Dr. Bernd Kundrun on Thursday in Hamburg.
"We will dare to try new things, while also persisting with our consolidation
course wherever adverse conditions demand it. In this way, we intend to
stabilize and if possible improve our results even in these difficult times,
and further increase our return on sales."
In combination with a cost and efficiency program launched in 2001, the
publisher‘s international businesses made an above-average contribution to
the positive results of 2002. NATIONAL GEOGRAPHIC in Germany and
the Netherlands were in the black in 2002, just three respectively two years
after their launches. After the successful launch of WOMAN, STERN
BIOGRAFIE and STERN CHRONIK in Germany and GEOLINO‘s French
sister title GEO ADO in 2002, the first three months of the current year
have already seen the introduction of three new titles: INC and FITNESS in
China, as well as GLAMOUR, which hits newsstands in Poland today.
Russia faces the imminent launch of the new youth title GEOLENOK. In the
core markets USA and France, preparations are underway for new
womens magazines scheduled for launch within the next 18 months.
In 2002, Gruner + Jahr generated 63 percent of its revenues outside
Germany. Advertising income accounted for 40 percent of the €2.8 billion in
total revenues, distribution for another 31 percent. The printers contributed
20 percent to group revenues, and 9 percent were attributable to other
income. Due to the disposal of the Berlin newspaper operations with their
920 employees and other adjustments (discontinuation of the magazines
BIZZ, ONLINE TODAY, HOMESTYLE, ROSIE and of
COMPUTERCHANNEL and other multimedia activities), the number of
employees dropped to 11,367 (00/01: 12,946) worldwide.
Gruner + Jahr will continue to resolutely seize its opportunities despite a
continuing consolidation in segments and markets that are still impacted by
the crisis in the advertising industry. In the next few years, Gruner + Jahr
will concentrate on growth through new titles and the extension of its
market leadership in its core segments. Above all, G+J intends to step up
its exploitation of the potential inherent in its powerful international media
brands such as STERN, GEO, GALA, CAPITAL or FITNESS, through line
extensions and internationalization. Other items in G+Js innovation and
growth strategy include the development of innovative magazine concepts,
and acquisitions.
Bernd Kundrun: "Our internal cost-cutting measures have paid off. Together
with our employees, we were able to save over €70 million worldwide in
2002 just through our ‘Cost and Processes CAP‘ program. This will take
some of the strain off the results year by year. But perhaps the most
important step in 2002 was our decision to move forward despite the fierce
headwind. The successful launch of our new magazines in Germany,
France and China went down very well with readers and our advertising
customers. We practice what we recommend to our business partners:
Anti-cyclical behavior pays off. We have laid the foundation for innovations
and growth, especially in the past year."
Kundrun takes a critical view of future developments in the German
advertising market: "The first three months of the year have failed to meet
the expectations of any publishing company. Nonetheless, we have gotten
the impression that an improvement in Germany, too, could be forthcoming
late in 2003. Now we‘ll have to wait and see what the repercussions are
from the war in Iraq."
German Magazines Division
The German magazines division headed by Rolf Wickmann successfully
bucked the crisis in the German ad market, which is now entering its third
year and is deteriorating further at the moment. Results were stable at
previous-year levels despite a decline in sales, so employees will receive
profit participation for 2002. The division defied the industry trend by
successfully launching the bi-weekly women‘s magazine WOMAN on Oct
22, 2002. It sold over 300,000 copies per issue and 265 ad pages in the
first three months.
STERN, Germany‘s most widely read weekly news magazine, further
extended its brand family with STERN BIOGRAFIE and STERN CHRONIK.
Sold copies of STERN are well over the previous years figures. With over
45 million Page Impressions per month, the STERN.DE homepage clearly
exceeded its target for the year and advanced into the Top Ten websites in
Germany.
Just two years after its launch, LIVING AT HOME is in the black and has
increased its gross ad sales by 19 percent year-on-year. As in 2001, the
people magazine GALA registered gains in the ad market. BRIGITTE
WOMAN, the quarterly magazine in the BRIGITTE family catering to
women above 40 since 2001, continued its steady increase in circulation
and crossed the 200,000-copy mark.
After the great success of its first special, "Ancient Egypt," which
NATIONAL GEOGRAPHIC GERMANY issued in October 2001 and which
exceeded expectations with roughly 120,000 copies sold, the publisher will
forcefully push ahead with line extensions of NATIONAL GEOGRAPHIC
GERMANY.
GEO, which shows stable circulation, is successfully continuing the
extension of its brand family. GEOLINO now sells over 200,000 copies a
month.
In 2002, CAPITAL, Germany‘s biggest business magazine, looked back on
40 years of successful business journalism. Over 1,000 guests attended
the anniversary celebration, including German chancellor Gerhard
Schröder, in 2002. ESSEN & TRINKENs 30th anniversary issue in October
became the best-selling issue in its history, with over 60 ad pages and
286,000 copies sold.
In 2003, G+J will continue to develop its magazine brands in Germany and
strengthen and extend its market leadership in core segments. To this end,
Gruner + Jahr will continue investing in editorial quality and marketing. It
will further strengthen its customer and sales focus, e.g. through key-
account services and direct-to-customer marketing.
International Magazines Division
Thanks to rigorous cost management, the International Magazines division
headed by Axel Ganz has significantly improved its results and profitability.
The division is in an excellent position for a new growth phase.
As Frances second biggest and most profitable publisher, Prisma Presse
was able to top its excellent previous-year performance in 2002. Prisma
Presse managed to keep its ad sales stable and outperformed the French
market, which declined slightly overall.
The youth magazine GEO ADO was successfully launched with the help of
its young readership. The latter were invited to make editorial contributions
to the first issue. With over 70,000 copies sold, GEO ADO attained instant
market leadership among Frances quality titles for "collégiens" (1015-
year-olds).
TÉLÉ LOISIRS bucked the market trend, further increasing its circulation
and reporting average sold circulation of over 2 million for the first time. As
of March 2003, TÉLÉ LOISIRS is available in Belgium as well. The French
people magazines VOICI and GALA delivered a particularly positive
performance, both making significant gains in the advertising market and
maintaining or improving their circulation in the face of a declining
distribution market. Prisma Presse had anniversaries to celebrate as well:
25 years of VSD and 15 years of VOICI two titles that have attained cult
status in France, that have become firmly established on the market while
managing to stay perpetually young.
In 2002, G+J USA reaped the harvest it had sown in relaunching nearly all
U.S. titles in 2001, and reinforced its strong position in the worlds biggest
magazine market. After Prisma Presse, G+J USA is the second biggest
mainstay of sales in the international magazines division, by a wide margin.
G+J USA kept its revenues stable despite the discontinuation of
HOMESTYLE and an enduringly difficult market environment.
G+J USA was able to significantly increase its advertising income and
thereby extend its market shares in the relevant segments (PARENTS and
CHILD in the "Parenthood" segment, FAMILY CIRCLE in "Womens
Service," FITNESS in "Womens Fitness," YM in the "Teen" segment, INC
and FAST COMPANY in the "Business" segment). G+J USAs ad pages
increased by 6 percent, gross advertising income grew by 13.3 percent.
Thus G+J USA grew more than twice as rapidly as the overall U.S. market
and outperformed the Top 3 U.S. magazine publishers by far in terms of
growth. The absolute highlights of the year were FITNESS with a 66
percent year-on-year increase in advertising and YM with a roughly 50
percent increase (all figures PIB, from Jan-Dec 2002). G+J USA not only
improved its earnings and profitability, but also the quality of its magazines,
as evidenced by a number of awards won by G+J USA titles in 2002.
The Southern European markets of Spain and Italy maintained their past
high level of earnings despite much weaker advertising markets. Here, too,
this was based on cost-cutting measures and the excellent editorial
standard of G+J‘s magazines. The fact that G+J Spain stands for quality
magazines was borne out once more at the most recent awards ceremony
hosted by Spain‘s magazine association ARI, at which MARIE CLAIRE and
COSMOPOLITAN garnered three prizes. Gruner + Jahr/Mondadori in Italy
continued operating at a high profit and reported the second-best results
since Gruner + Jahr launched its operations in Italy, despite the advertising
slump. The popular science magazine FOCUS is Italy‘s most frequently
sold monthly magazine. Its more than 5 million readers make it the highestcirculation
medium for Italy‘s "deciders." This year, it celebrated its 10th
anniversary.
In Poland business was dynamically extended through editorial advances,
combined with innovative marketing. Revenues and earnings both were
improved significantly. In 2002, G+J Poland took the lead in the distribution
and advertising market in women‘s magazines. To further extend its
position, G+J has acquired the GLAMOUR license for Poland. The
magazine‘s launch will take place on March 27, at the same time as the
G+J Annual Press Briefing 2003. Nearly all G+J Poland titles command
market-leading positions in their respective segments (No.1 or 2).
Gruner + Jahr‘s three "younger" markets Holland, Russia and China are
the source of important growth impulses. In Russia, after the successful
establishment GALA and the excellent development of GEO, G+J will be
launching the children‘s magazine GEOLENOK in May 2003. In China,
Gruner + Jahr, in collaboration with the Peking-based publisher CLIP, now
has four titles: CAR & MOTOR and FUMU/PARENTS (since 2002) and
FITNESS and the business magazine INC. (as of spring 2003).
Newspaper division
For the Newspaper division headed by Achim Twardy, 2002 was a year
dominated by the continuing difficult situation in the German newspaper
market. For the second year running, there was a major slump in the
advertising market to be dealt with. The classifieds markets were especially
hard hit, with the employment market in particular reflecting the negative
economic development in Germany. However, the decline in circulation of
regional subscription newspapers also continued in the reader market.
Seen against this overall backdrop, the extremely positive development of
the FINANCIAL TIMES DEUTSCHLAND (FTD) is an all the more
remarkable achievement.
As in 2001, the FINANCIAL TIMES DEUTSCHLAND was able to steadily
improve its circulation against the trend, and was 14% above previous year
in Q4/ 2002, with 89,332 sold copies. Developments were especially
pleasing in subscriptions, which at 53,364 are nearly 25% above previous
year. In September 2002, the FTD got a lot of attention for the first-ever
vote recommendation for the Bundestag (German Federal Parliament)
elections ever issued by a daily German paper for its readers. This
introduced, in Germany, a traditional practice of its sister paper "FT," a
practice which in the Anglo-Saxon countries has become a fixture in
election coverage. The increasing market acceptance of the FTD in the
market was backed up by a market analysis carried out by Medien Tenor, a
media research institute in Bonn. With 362 quotes, the "Financial Times"
group of newspapers topped the list of most-quoted business periodicals in
Germany, and became the first business medium in the Top Ten of all
German media.
At the Dresden location, the August 2002 East- und Central European and
East Germany flood disaster did not pass the SÄCHSISCHE ZEITUNG by.
The newspaper had to evacuate its offices, and its archives were
destroyed. Thanks to the untiring efforts of its employees, emergency
issues were produced under the most unfavorable conditions imaginable.
The wave of solidarity and aid that followed in the wake of the floods
enabled the "Lichtblick" initiative, sponsored by SÄCHSISCHE ZEITUNG,
to donate €8 million in aid for flood victims.
The Eastern European newspapers BLIC in Serbia, EVENIMENTUL ZILEI
in Rumania and NOVÝ ÈAS in Slovakia profited from their respective
countries‘ economic growth and achieved good results. In all three
countries, further investments were made in the journalistic quality of the
papers, and their market position was strengthened. In Rumania, the
holdings in the publisher EXPRESS were increased by nearly 26 % to 77%.
The Sunday paper EVENIMENTUL ZILEI DE DUMINICA was also
launched in Rumania. In Serbia, Gruner + Jahr acquired the majority (74.9
%) in BLIC Publishing, and has decided to build a new printing plant, with a
25.1% participation by BLIC.
As the result of a strategy process, Gruner + Jahr sold its Berlin-based
newspaper operations to the von Holtzbrink publishing group effective July
1, 2002. Until the takeover by Holtzbrinck is legally cleared, G+J will
continue to function as its shareholder, independently and for the interim. It
is incumbent on the Holtzbrinck publishing group to bring about a situation
that is permissible from an antitrust standpoint.
Printing division
G+Js printing plants, under the operative management of Volker Petersen,
are the No.2 rotogravure printer in Germany and the No.4 magazine printer
in the U.S. The printing division, too, felt the negative impact of the global
advertising slump on its bottom line, but was able to compensate for this at
least in part.
Print volume in Europe dwindled due to the decline in magazine ad sales.
Previous-year levels were achieved again in the second half of 2002 by
compensating for this with external print jobs.
Happily, printing operations in the US were able to improve their capacity
load. New print orders more than compensated for any declines. However,
the pricing pressure in the industry continued in 2002 and had a negative
impact on earnings.
G+Js Printing division registered continued growth, with the installation and
startup of a new printing machine in Dresden, the continuing modernization
of processing in Itzehoe and the startup of a sixth printing machine at
Brown Printing Company in Woodstock.
In 2003, the division plans to step up new customer recruitment for its
printing businesses, not only in its core markets Germany and England, but
also in France and the Benelux countries. In the U.S., the expansion phase
of 2002 will be followed by a focus on optimizing operative business and
preparing for taking on the big "Time Magazine" printing contract (partial
print run of Time, Sports Illustrated, People).
For further information:
Kurt Otto
Press Spokesman
Gruner + Jahr AG & Co KG
Am Baumwall 11
20459 Hamburg
Telefon: +49-40-3703-3810
Telefax: +49-40-3703-5617
E-Mail: otto.kurt@guj.de
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