Hamburg, 19 June 2002
The e-paper SÄCHSISCHE ZEITUNG product already fulfills the basic requirements for a future inclusion of electronic newspaper and magazine editions in IVW circulation measurements. This is why the the e-paper solution from Gruner + Jahrs Dresden printing and publishing company is at the head of the pack compared to other competing models. In a letter to the publishers, the IVW announced that electronic issues of press products will be recorded in its figures in the future. With the 1-to-1 transfer of the print edition, payable delivery and offline availability, the current e-paper edition of the SÄCHSISCHE ZEITUNG has been meeting the most important IVW criteria since January 2002. Once detailed guidelines are developed by the IVW, digital circulation and printed circulation will be recorded separately.

For 7.50 Euro a month (2.50 Euro for SZ subscribers), readers can download the SÄCHSISCHE ZEITUNG as a PDF file from the
www.sz-online.de website and print it out on their home computers. The printout includes pictures and advertisements and, apart from the paper, is identical to the printed edition in every respect. Thanks to a procedure developed by Dresdner Druck- und Verlagshaus (Dresden printing and publishing company), the Dresdner Magazin Verlag subisdiary, and the internal Internet service, SZ-Online, the size of the file is only three to five megabytes depending on the size of the newspaper. Adobe Acrobat Reader, which is required to view and print the newspaper, is available free of charge on the Internet.

Dr. Mario Frank, director of the Dresdner Druck- und Verlagshaus:
"E-paper issues combine the best of the offline and online worlds: space and time-independent availability and a large degree of reading comfort. We are delighted that the model we have developed already meets the IVW specifications. With this decision, the IVW newspaper editions on electronic paper pave the way as a recognized advertising medium."

Kurt Otto
Press spokesman
Gruner + Jahr AG & Co
Am Baumwall 11
20459 Hamburg
Telefon: +49-40-3703-3810
Telefax: +49-40-3703-5617
otto.kurt@guj.de