As a digital media marketing company for G+J brands and external websites, G+J EMS specializes in online and mobile advertising. The four G+J EMS locations in Hamburg, Düsseldorf, Frankfurt, and Munich guarantee excellent proximity to customers, and, thanks to customized forms of advertising and individual concepts, provide maximum efficiency for the invested budgets.

With online versions of G+J brands including stern.de, BRIGITTE.de, FTD.de, as well as websites of external clients such as arcor.de, and mobile brands in the form of Vodafone live!, o2 Active, stern.de Mobil, BRIGITTE.de Mobil or FTD Mobil, G+J EMS possesses one of highest quality media portfolios in Germany.

The longest-standing marketing company for digital media in the field of online advertising in Germany, G+J EMS has played a leading role in category marketing and ad effect research for various media channels from the start. In addition to regularly published studies on online, mobile and crossmedia advertising, G+J EMS also offers its advertising clients options for monitoring their advertising activities throughout ongoing campaigns.

Within the scope of online marketing, G+J EMS and Ligatus focus on two main fields of competence:

• Display Marketing: The G+J EMS portfolio holds a large number of first-class advertising environments ready. The range of brands represented by G+J EMS enables clients to address target groups with a wide reach and varied advertising options. G+J EMS is one of the quality market leaders in the industry segments women, family, food and finance. Special advertising formats offered by G+J EMS include video ads, so-called moving images that combine film and editorial elements via a player window, and thus provide a valuable form of advertising that garners lots of attention. Many of the G+J online media offers already offer full-video content with various video ad formats.


• Performance Marketing: With the buy-out of Ligatus, G+J entered the quickly growing online performance advertising market, and added the performance component to the traditional G+J EMS display advertising business. Ligatus is Germany’s top class performance marketing network, and consists of around 220 premium partner portals. Every month, more than six billion ad flashes for more than 300 client campaigns are delivered via the self-developed technology platform. Thanks to its proprietary optimization algorithm, Ligatus enables advertising clients and agencies to place their advertising messages in an intelligent fashion for a spot-on approach at the respective target group. With the successful establishment of branches in Austria, the Netherlands, and France, Ligatus also has an international business presence. For more information, please visit www.ligatus.de

Furthermore, G+J EMS has a 25% holding in the joint marketing venture AdAudience, an business that focuses on target group marketing.

In addition, G+J EMS has successfully established itself in the mobile advertising sector in recent years and its G+J EMS mobile unit reigns supreme with regard to reach in the German mobile segment.

For further information on the G+J EMS portfolio, the regularly published studies on online, mobile, and crossmedia advertising, as well as services offered in the field of ad effect research, please go to www.ems.guj.de.