Keys, wallet, cell phone. Cell phones are a permanent companion for most people today. Consequently, mobile platforms providing editorial information, services and entertainment in the form of text, images, audio and video formats have been developed for cell phone owners. This way, the cell phone has become a personal mass medium, and the top pocket-sized advertising medium with integrated individual advertising. Mobile media advertising enables advertisers to turn their brand into the users’ permanent companion and to reach potential customers anytime, anywhere, and in a very personal way.

G+J EMS is one of the pioneers in the mobile advertising market. When the cooperation with Vodafone live! was launched in Fall 2006, this led to the development of the biggest German mobile platform with display advertising. As a portal for Vodafone customers, it offers attractive advertising environments with editorial information, services and entertainment from the news to the weather and from sports to music in text, image, audio and video formats. This is how G+J EMS laid the technological, organizational and communicational cornerstones for this new market. G+J EMS not only offers manifold and individual mobile advertising formats, but also various different mobile targeting options.

In addition, various Gruner + Jahr brands were quickly optimized for the mobile medium, including stern.de Mobil, BRIGITTE.de Mobil, BÖRSE ONLINE MOBIL, and Eltern.de Mobil, and can be accessed from anywhere. Further clients include Vodafone live! and o2 Active which are two of the largest mobile portals in Germany, as well as the exclusive re-marketing of TOMORROW FOCUS and IP Deutschland content. The integration of the Vodafone Media Solutions! sector under the roof of G+J EMS has further consolidated the leading position of G+J EMS, and created a solid foundation for developing new mobile service potentials. G+J EMS Mobil has created a mobile media portfolio that has become highly relevant for planning mobile media campaigns. With more than 450 million page impressions per months, they reign supreme with regard to reach in the German mobile segment.

For further information please visit www.ems.guj.de.