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Media Business
Competent Multimedia Marketers
G+J Media Sales – the multimedia quality marketers
As the marketing unit of G+J Deutschland, G+J Media Sales has become one of the leading multimedia marketers and offers a broad range of marketing services for the magazine, newspaper, online and mobile media categories. The combined marketing of print media (magazines / newspapers) and digital media (online / mobile) under one roof allows for increasing media convergence, and provides a sophisticated range of offers for advertising clients and agencies.
In addition to that and due to complete integration of the sales apparatus under the umbrella of G+J Media Sales, the marketing organisation is also geared to act for other publishing companies and clients. Recently acquired clients include Ringier Deutschland with premium magazines Cicero, and Monopol at G+J Media Sales, as well as the leading weekly football magazine, "kicker" by Olympia Verlag publishers at G+J International Media Sales.
G+J Media Sales undertakes marketing for the G+J portfolio with its quality-oriented popular magazines, as well as the digital sales activities of the marketers G+J Electronic Media Sales, and Ligatus. International Media Sales is responsible for marketing the German portfolio abroad. The Media Solutions section mainly focuses on holistic integrated communication solutions.
The communication media portfolio of G+J Media Sales comprises more than 90 magazines, one newspaper, more than 30 websites, and more than half a dozen mobile offers plus innovative advertising media, such as Ambient Media, as well as first class trade shows and events.
G+J Electronic Media Sales – Online and mobile marketing, as well as performance marketing with Ligatus
As a marketing company for digital media, G+J Electronic Media Sales (EMS) is in charge of promotional sales for the online and mobile media offers of G+J brands, was well as external sites. It possesses one of the highest quality media portfolios in Germany. As a provider of holistic solutions for intelligent online and mobile advertising, G+J EMS provides customized solutions to cater to advertisers’ individual needs. These include state-of-the-art advertising formats and varied targeting options in the online and mobile advertising sector.
With comprehensive marketing and enabling skills, as well as a varied mobile portfolio, the independent G+J EMS mobile unit reigns supreme with regard to reach in the German mobile segment.
The buy-out of Ligatus, one of the leading performance marketing service providers on the German-language internet, has led to the expansion of the G+J EMS service portfolio. The service portfolio, which previously focused only on traditional display marketing, now offers performance-oriented advertising options. In Germany, Ligatus is in charge of a premium network with more than 220 partners and a reach of more than 6 billion ad impressions per month. Ligatus has also successfully established branches in Austria, the Netherlands, and France.
Further G+J Media Sales Services
The wide variety of the G+J Media Sales marketing skills is rounded off by comprehensive service offers in the fields of media research and service as well as market and media service. The media experts at G+J develop extensive analyses and concepts to find out how and through what media ad clients can most effectively transfer their messages to the consumer. Current studies, analyses and market reports provide advertisers and agencies with valuable information for their media planning.
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