It can without doubt be said that the MORGENPOST SACHSEN is a phenomenon among German newspapers. It is in fact one of the few successful newly founded newspapers of recent decades. More than that, with its regional journalism, the young editorial staff has rapidly and successfully put to pen the soul of Saxony and made the MORGENPOST an institution of public life. As a newspaper offered on stands, the MORGENPOST must offer better stories and more original ideas every day to catch the buyer's interest. We get some assistance from the most famous columnist of the MORGENPOST and perhaps of all Saxony, Tarzan the dog, who offers his weekly perspective to four-legged readers.

Today, the MORGENPOST is the leading newspaper on the stands in Dresden and has, with its edition in Chemnitz and the MORGENPOST am Sonntag, a readership throughout Saxony. Probably the greatest reason for our success is that fact that the editorial staffs are headquartered in Dresden and Chemnitz so that the chosen subjects and tone of the reporting resonate with the daily life of readers in the region. The MORGENPOST talks to its readers. It deals with their daily concerns, shows that it is involved in their problems, and offers entertaining and service-oriented reading material that makes every day a little brighter.