RAYLI YI REN ("Her Style") is the most influential magazine for the Chinese businesswoman, who is typically an educated, employed and metropolitan woman. In addition to building a career, a personal lifestyle is of great importance for these readers, who are between 25 and 40 years of age. A glimpse into the international fashion world helps facilitate this. The RAYLI YIREN editorial team cleverly combines Asian and Western fashion focusing on topics such as travel, career and people.