On the market for eleven years, parents’ magazine MAMA is geared mainly towards young parents. MAMA’s primary aim is to offer provide tips and advice from pediatricians, teachers and other experts. The monthly title is complemented by TRUDNOCA, a line extension for pregnant women, and the website YUMAMA.com.

MAMA is published by Adria Media Serbia, a subsidiary of Adria Media Holding, the joint venture of Gruner + Jahr and Sanoma Magazines International.