KidShop is the customer magazine for family entertainment and edutainment that meets the needs of the most demanding customers: children. Directly available at the point of sale, the magazine informs parents and their children about suitable entertainment products for children kids of up to 12 years of age. KidShop provides on-location support and advice on purchase decisions. The free-of-charge customer magazine is an unrivalled product in the industry.

The magazine informs readers about the full product range available for children of up to 12 years of age in an informative and entertaining way. Together with their parents, kids learn all about the latest games, videos, DVDs, Blu-ray, music, edutainment software, books and radio drama.