BUSINESS PUNK is the young business lifestyle magazine by the Gruner + Jahr business media segment. The magazine portrays successful businesspeople who think outside the box and reports about ideas, innovations and trends. The focus is on the fast-paced life behind the business and on people who achieve great things with their business. BUSINESS PUNK addresses pioneers and entrepreneurs, creative managers and leading creative staff; in a nutshell, all those who want to drive their business forward.

BUSINESS PUNK achieves amazing things: pixel fans turn into lovers of print media and digital nomads feel at home with a print magazine. Its magic formula is a specific mix of topics including business, career, and lifestyle stories that even make naysayers nod in agreement and holds a target group that rarely reads a print magazine captive. And the community keeps on growing.

BUSINESS PUNK always remains on equal terms with its readers, reflects their lifestyles and presents stories in a way that gives them ideas, as well as the incentive and inspiration they need for their career and leisure time. In 2012, four magazine issues will be published with a circulation of 80,000 copies. The magazine also provides a community platform on the internet:
www.business-punk.com