BABY WORLD is a top quality monthly title in the low-price segment. The magazine costs the equivalent of 60 Euro cents, and is geared to the quickly growing target group of young parents between 25 and 35 years of age who have an average income and live in one of the many metropolises in up-and-coming regions.

"Up until now, there hasn’t been a similar informative, practice-oriented and thoroughly researched quality title with a comparable price-performance-ratio as BABY WORLD", says Owen Shi, CEO G+J China.