The STAR & STYLE online magazine presents topical reports about stars and starlets from all over the world in a fresh, young style and with a positive and respectful attitude. Exclusive stories and pictures, as well as up-to-date celebrity video clips provide an insight into the glamorous life of the stars. In addition, the website focuses on fashion, including reports about popular designers, the latest fashion trends and current events. It also focuses on lifestyle, including beauty tips and advice on wellbeing.

The website presents itself in a modern layout and fresh design. Another essential part of the website is the popular model contest, including an "IN model of the month" competition.

IN is published as a joint venture between G+J and Mediengruppe Klambt. The editorial team is based in Berlin.