Just like the print magazine, the BRIGITTE-women.de website is aimed at women over the age of 40 who share a similar attitude towards life: they understand the art of enjoying life, are discerning, have life experience, and are looking for information and offers that suit them. This is where adult women discover themselves and the world from a new angle. They are ready go off the beaten track to make their dreams come true, and follow the motto: "If not now, when?". This attitude is reflected in each article and every section on BRIGITTE-woman.de.

It is the innovative tools that make BRIGITTE-woman.de unique, such as the "impact oracle" that enables users to discover the impression they make on other people and which look actually suits them best. The comprehensive "BIG" section presents fashion and beauty tips for women who wear a size 12+. And the "shape traffic lights" show women who do not have the measurements of a model suitable fashion styles for every body shape. Finally, the "BIG makeup artist" provides makeup tips from professionals.