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Marketing
Multimedia Quality Marketing
G+J Media Sales is responsible for marketing print, online and mobile media. As a full-service marketer, G+J Media Sales supports advertising partners with the conception and realization of target group specific communication solutions. The G+J marketing service includes conceptual design of tailor-made advertising measures, ongoing development of new special advertising formats and the realization of integrated campaigns. Market-oriented services in the fields of market research, media solutions and marketing complete its extensive marketing expertise. The G+J marketing unit is also involved in advertising effect research.
In addition to marketing the G+J portfolio with its quality-oriented magazines, G+J Media Sales also covers digital marketing of premium online and mobile services (G+J EMS /Ligatus), as well as the International Media Sales (IMS) sector. The marketing unit also provides services for other publishing companies and clients. Due to its broad range of marketing services and its premium portfolio, G+J Media Sales has become one of the leading multimedia marketers both nationally and internationally.
G+J Media Sales is one of the biggest media marketers in Germany and its strong marketing lines, "NEWS", "STYLE" and "DIRECT SALES", give clients a detailed idea of their most important target groups. The G+J Media Sales marketing portfolio features a wide range of journalistic quality brands by the G+J publishing house, as well as other clients, including popular brands such as STERN, CAPITAL, FINANCIAL TIMES DEUTSCHLAND, BRIGITTE, GALA and SCHÖNER WOHNEN. A total of about 200 media brands enable advertising companies to address various target groups.
G+J Electronic Media Sales (G+J EMS) is one of the biggest online marketers in Germany and a market leader in the sector of mobile marketing. The digital marketing unit comprises the performance marketing service provider Ligatus, as well as the independent EMS Mobile Unit. Due to this unique diversification, G+J EMS covers all relevant sectors of the digital turnover sequence in online and mobile media: branding, performance and affiliate. In addition to premium online and mobile offers by G+J, including the digital line extensions of BRIGITTE.de, FTD.de and STERN.de, the marketing portfolio of G+J EMS also includes digital offers by renowned clients such as ARCOR.de, CHEFKOCH.de, MAMIWEB.de, VODAFONE LIVE! and o2 ACTIVE.
With seven offices in Germany, England, Benelux, France, Austria, Switzerland and Italy, International Media Sales (IMS) is present in all relevant European advertising markets and responsible for international media marketing. In addition to print, online and mobile media and trade fairs hosted by G+J Deutschland, the IMS also markets client media, including US-American business magazine Forbes and the Inflight media by Lufthansa, British Airways and Scandinavian Airlines. In addition, the IMS undertakes marketing activities for many G+J International titles in selected countries.
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